An informal chat with Neil Goodman, owner of C3 Products. A conversation focused on custom cycling kit, spills into all things design; bikes, clothing, watches and coffee. We've picked out the soundbites.

25 years working in the cycle trade encompassing both retail and distribution. Neil's atypical working day is split between C3 Products and Giro Cycles (Co-owned with Jordan Addison). The latter is located in Esher Surrey, an award winning coffee shop / eatery and in Neil's words something of a social hub for the local cycling community, of which he's immensely proud to be part of.

An old school club cyclist, Neil is a stickler for good group etiquette whilst riding a bike with others. And should you see Neil riding his bike, in the Surrey Hills - please wave back.

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